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Crown Prince

Sustainable Canned Seafood since 1948

From anchovies to clams, herring to oysters, and salmon to tuna, Crown Prince knows seafood. Perfect for a Paleo lifestyle we offer wild caught, sustainably harvested Non-GMO certified fish and shellfish. Free of artificial colorings, sweeteners, and preservatives and prepared in facilities devoted to fish and shellfish product assures you of pure, packed-at-the-peak of freshness, canned seafood.

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About the Brand

Crown Prince was founded by Case Hoffman in 1948 in La Habra, California under the name of Norwegian Fish Importers. Case was a partner in a business producing orange juice under the brand name “Cold Gold”. In charge of sales, he had an employee that wanted to try selling sardines in the United States for a friend back home in Norway. Case decided to give it a try. It wasn’t until after selling the orange juice business in 1947 that Case decided to give selling Norwegian sardines a try on a full-time basis. He was very successful and in 1985 changed the name of the company to its flagship brand name, Crown Prince.

Over the years, Crown Prince has added the Crown Prince Natural and Ocean Prince brands, and opened a division in Mexico selling the Crown Prince Importado brand.


Why is there a Reproductive Harm warning on Crown Prince Natural products?
  • In order to comply with California Proposition 65 regulations, Crown Prince Natural decided to provide a warning on all of our products to cover the possible presence of chemicals such as Bisphenol A, which has been added to the chemical list with zero tolerance even though FDA has found that Bisphenol A is being used safely in packaging that contacts food. All products distributed by Crown Prince meet or exceed all Federal food safety and purity standards.
What happened to the BPA free icon?
  • Bisphenol A (BPA) is an organic synthetic material that after extensive study, the Federal Food and Drug Administration (FDA) says is being safely used in food packaging. Despite this, California added BPA to the list of more than 800 chemicals and substances under California Proposition 65. Of significant note is that California added BPA with zero tolerance, even though the FDA says it is safe. Some product packaging distributed by Crown Prince Natural may have traces of BPA, although most of our products are packaged in cans that no longer use BPA in the can lining. Since BPA is ubiquitous in the environment, traces may be detected in items that were labeled “BPA Free”. All products distributed by Crown Prince meet or exceed all Federal food safety and purity standards.
How long are canned seafood products edible?
  • Commercially canned food can be safely stored for several years as long as the can is not bulging, leaking or damaged. With prolonged storage, canned foods begin to become less palatable. After opening, any uneaten product should be removed from the can, sealed in a container and immediately refrigerated. The product should be used within 2-3 days.
How do I read the date code stamped or printed on the can?
  • “BEST If Used By” dates are printed on the can or outer packaging or our products. Please contact Customer Service if you need further assistance.
How much fish can I safely eat?
  • The 2015-2020 Dietary Guidelines for Americans issued by the FDA recommends consuming at least 8 ounces of seafood (less for young children) per week based on a 2,000-calorie diet. Women who are pregnant or breastfeeding should consume between 8 and 12 ounces of a variety of seafood per week, from choices that are lower in mercury. Fish are part of a healthy eating pattern and provide: Protein Healthy omega-3 fats (called DHA and EPA) More vitamin B12 and vitamin D than any other type of food Iron which is important for infants, young children, and women who are pregnant or who could become pregnant Other minerals like selenium, zinc, and iodine. This chart from the FDA can help you choose which fish to eat, and how often to eat them, based on their mercury levels.

Brand Recipes

Classic Oyster Stew with Crown Prince Smoked Oysters
Kipper snacks go best with fresh Anchovy Olive Bread in this recipe
The perfect Tunisian Treat with a Sardine Twist
Spicy Tuna and Potato Street Tacos Recipe