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The New Primal

We’ve taken the gas station out of jerky and meat snacks, leaving only the highest quality ingredients.

All of our products are certified gluten-free, certified paleo, and made with the highest quality ingredients possible. Free of antibiotics, added hormones, GMOs, or soy: The New Primal Certified Paleo Meat Snacks is a line of grab-and-go protein options you can feel good about. Your quest for the unicorn of mid-day treats ends here. Whether you’re looking for a tasty treat on the go, healthful additions for school lunches, pre and post-workout fuel, or an option when late-night hunger strikes that only feels guilty, The New Primal’s got you covered.

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About the Brand

At The New Primal, we care about the environment and your well-being just as much as you do. That’s why we’ve pioneered a new approach to an old favorite. Our full product line is made from sustainably sourced ingredients and proteins, naturally raised without the use of antibiotics or added hormones. New Primal Certified Paleo Meat Snacks, Jerky, Meat Sticks, Snack Mates and Marinades are all certified gluten-free, paleo-friendly, artisanal quality, and minimally processed.

As a pioneer in grass-fed jerky snacks, we strive to bring a fresh approach to an old favorite. While we began with jerky, our core mission extends to an entire way of life that emphasizes fueling a natural lifestyle. We are a company built on honesty, transparency, and integrity. Our goal is to provide the very best in unique, creative-quality foods to fuel your life’s adventures wherever they may take you.


Where can I find nutrition and ingredient information for my product?
  • Nutrition and ingredient information can be found on each one of our products. Additionally, there is a nutrition and ingredient panel listed on each product page.
Do any of your products contain dairy?
  • No. None of our meat snacks contain any dairy.
What is the source of the collagen in the casing for your meat sticks and Snack Mates meat sticks?
  • The collagen used in all meat sticks is derived from 100% beef.
What is your return policy?
  • For more information on our return policy, visit our Return/Refund Policy page or email directly with your question.
How are the kid snacks different from the adult snacks?
  • They’re almost the same! Our kids all love and request the adult snacks, which is why we took our classic flavors, dialed back a small bit of the heat, and portioned them into kid-friendly sizes. Sold in packs of 5, one for each day of the school week making healthy protein snacks accessible for mom and dad.