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Energy is essential to fueling an active and happy life.

That’s why we pack our products with quality protein and premium ingredients to help power your day – and strip out the ones that can weigh you down. Your choice for protein has to taste good or it’s a joyless experience and nobody wants that. Our flavor variety of protein bars and hot oatmeal will make your taste buds happy while giving you exactly what you need. Nice, right?

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About the Brand

We’re passionate supporters of wellness through quality nutrition and believe that good nourishment helps fuel life’s greatest accomplishments. We’re constantly monitoring trends and formulating our products to provide the best combination of ingredients, taste, texture, and value to our consumers. We continuously strive to delight people with flavorful, protein-rich, good-for-you foods because achieving your goals takes energy and perseverance. And when you eat well and nourish your body, you feel your best. That’s why think! is step one to getting stuff done.

We packed our products with thoughtfully delicious ingredients to help fuel your day. Because when you give your body what it needs, along with a healthy, active lifestyle, it gives you the strength to help you do the things you love. We provide quality ingredients with no artificial flavors, colors or sweeteners. Proteins are the building blocks of muscle. We look to provide a good source of portable protein to support your nutrition throughout the day. We strive to create delicious products and never use artificial high intensity sweeteners such as sucralose.


Are you still thinkThin?
  • Yes, we just shortened our name to think! In summer 2019, our products started transitioning to the new think! packaging. We’re excited to share that we’ve improved our Cookies & Crème High Protein bar to have more cookie crunch and better crème flavor, but the rest of your favorite bars have the same indulgent taste you love.
Why "think!"?
  • Think has always been the most powerful part of our brand and was our original trademark when we first launched the company!
Do you use GMO-Free ingredients?
  • We source all of our ingredients from suppliers who guarantee GMO free ingredients. Additionally, our plant-based bars and oatmeal are verified by the Non-GMO Project and display the NGP Verified logo.
Are your products gluten free?
  • All think!® bars and have been gluten free since the company started, without sacrificing taste or quality. So whether you’re gluten intolerant or simply don’t like the way gluten makes you feel, you can indulge in all of our delicious gluten free bars with confidence. Our thinkKIDS®, High Protein, High Protein Plant Based, and Protein + 150 calorie bars are certified gluten free by the Gluten Free Certification Organization and displays the GFCO logo on the packaging.
What sweeteners are used in your products?
  • We use a variety of sweeteners in our products such as stevia, real fruits, cane sugar, monk fruit, and maltitol.
What is sugar alcohol?
  • Sugar alcohols can be found naturally in some fruits and vegetables. They are reduced calorie sweeteners that provide a sweet taste with fewer calories per gram than table sugar. Some popular commercially produced sugar alcohols include maltitol, erythritol, and xylitol.