The Ketogenic Diet is one of the most popular diets across North America due to its ability to help people to lose weight quickly. In this short article, we take a look at the popularity of the Keto Diet in Canada and the main reasons why Canadians are attracted to Keto and other low-carb nutritional…
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According to market research by Suzy.com, one-third of Americans are currently following a Keto or low-carb diet. That’s It founder and CEO Mark Underwood said: “We have been getting requests from people who are on the Keto diet or Low Carb diet to create something that they can enjoy.” He added: “Our new Keto Kick…
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While it is clear that there are attendees who go to see and experience new food brands, learn about the future of retail, buy stuff for their companies, build relationships with other attendees and brands – it seems like most CPG brands go to trade shows not knowing what they are doing or why they…
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Elizabeth Stein wrote the words “Start a natural foods company” down on a blank piece of paper while sitting in class at holistic nutrition school. The goal was simple: provide healthier, better-tasting alternatives to what is currently out there using the incredibly powerful superfoods. Elizabeth Stein did start her company, Purely Elizabeth, shortly after the…
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In recent years, food allergies have been on the rise. A 2017 study reports that peanut allergy in children had increased by 21% since 2010 and now over 2 million US kids may be at risk of being allergic to peanuts! Many grocery shoppers have opted for Purely Pecans pecan butter instead of peanut butter…
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The Pyure Organic Company supplies organic stevia to some of the most popular food, beverage, and cosmetic brands in America. They currently work with Coca-Cola as well as Burt’s Bees—a company that sells healthy personal care products for both men and women. You will find “organic stevia” on many back labels if you happen to…
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Sir Kensington’s just knew that while food was evolving for the better, condiments weren’t. So they set first out to create a ketchup with clean and considered ingredients like whole tomatoes and less sugar. Since then, Sir Kensington’s has launched a new line of Keto Certified mayonnaise, mustard, ranch, Fabanaise and more—and made lots of…
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According to Nielsen’s Global Health & Wellness Survey, 44% or nearly half of the people in the United States and Canada distrust what manufacturers claim on their food labels. For this reason alone, it is apparent that food manufacturers would benefit from increased transparency about the contents of their products, and from claims coming from an impartial…
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Every year, consumer trust in food products declines. According to the Nielsen’s Global Health & Wellness Survey, nearly half of the people in the United States and Canada—44%— distrust manufacturers claims on their food labels and packaging. While these statistics do suggest that there may be broader issues with our food industry, smart brands know to leverage…
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The Keto Market is growing exponentially, but it is suffering from a crisis of low product differentiation which can spell trouble for new Keto brands in the market. Keto Brands know the quality and macronutrient profiles of their products in advance, but consumers do not. While better quality, transparency, “keto food tribe alignment”, and trust…
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