Brand image

True Made Foods

True Made Foods is taking empty calorie American staples and making them healthy.

They started with America’s favorite sauces – Ketchup, BBQ and Hot Sauce – and added pureed spinach, carrots, and butternut squash, allowing them to drastically reduce and sometimes eliminate the sugar while turning these once empty calorie condiments into nutrient-dense foods.

Video image
Slider image
Slider image
Slider image
Slider image
Slider image
Slider image
Slider image

About the Brand

As a father of four and a healthy eater, I tried to limit my kids’ ketchup intake, explaining it was like putting candy on their burgers. Part of me cringed at family cookouts as BBQ sauce and Sriracha flowed freely. But I lost these battles – especially the argument over ketchup with a five year old. So when the opportunity arose to create a better ketchup, I jumped.

We had always used vegetables, like carrots and squash, to naturally sweeten other dishes we cook so I knew it could work for ketchup as well. It did, and True Made Foods was born. True Made Foods brings real flavor to every meal by naturally sweetening our products with vegetables, turning these once empty calorie American staples into nutrient dense, plant-based super foods.


Where are the sauces produced?
  • Currently we make our products in Louisville, KY.
Where is the company based?
  • We are based in Alexandria, VA.
Are your products gluten free?
  • Yes. All our products have been lab tested for gluten. See our Lab Results Here. Our current labels don’t say “Gluten Free” because we thought it was obvious based on our ingredients. That was our mistake. Our new label iteration will have the Gluten Free Seal.
How can your ketchup & bbq sauce be paleo if they contain cane sugar?
  • Our Ketchup & BBQ Sauce are certified “Paleo Friendly,” NOT “Paleo.” The Paleo Friendly program allows for some sugars and sweeteners to be used in products that would otherwise be considered Paleo or that are as close to Paleo as possible for their category.
Are your products organic?
  • Unfortunately, no. Organic vegetables, especially, organic tomatoes are very expensive and difficult to procure for a small company like ours. We will be pursuing organic ingredients as we grow, so support us now and help us grow to be organic!
How do the products compare to other brands?
  • True Made Vegetable Ketchup has 2 only 2 grams of added sugar. All the leading brands, e.g. Heinz, Simply Heinz, Annie’s, Muir Glen, Woodstock and Wild Oats have 4 grams of sugar per serving. So True Made Foods has half the sugar of these other brands. We are also the only ketchup with potassium, Vitamin E and Vitamin K in every serving. True Made Foods Vegetable BBQ Sauce is the lowest calorie BBQ Sauce on the market (35 calories per serving) and has less than half the sugar of Sweet Baby Ray’s (the leading BBQ Sauce). One gram of sugar on the nutrition label also comes from the vegetables. Unlike most BBQ Sauces, True Made Foods has a short, clean ingredient label and a large nutrition label. No other BBQ sauce has Vitamin C, E, B6, Potassium, Protein and Iron. Original Veracha – Vegetable Sriracha has ZERO added sugar and is Paleo Certified. Veracha was ranked the 2nd healthiest hot sauce by Not many vitamins and minerals show up on the nutrition label, because of the small serving size (1x Teaspoon), but Veracha is an almost 100% vegetable based product and is packed with nutrition and superfoods. Traditional Sriracha, on the other hand, has no nutritional value, is packed with sugar (2nd ingredient) and a lot of non-natural ingredients (e.g. potassium sorbate, sodium bisulfite and xanthan gum).