Crown Prince


From anchovies to clams, herring to oysters, and salmon to tuna, Crown Prince knows seafood. Perfect for a Paleo lifestyle we offer wild caught, sustainably harvested Non-GMO certified fish and shellfish. Free of artificial colorings, sweeteners, and preservatives and prepared in facilities devoted to fish and shellfish product assures you of pure, packed-at-the-peak of freshness, canned seafood.

Our fish and shellfish products are harvested seasonally, then processed and packed the day they arrive. Anchovies and Skinless Boneless Sardines from Atlantic waters off the coast of Morocco, Baby Clams from managed sea-beds in clean coastal Thai waters, Smoked Oysters sustainably raised and harvested in South Korean coastal waters, pole caught Albacore Tuna from the Sea of Japan, pole caught Yellowfin from The Maldives in the Indian Ocean, Brisling Sardines harvested in sea lochs on the West Coast of Scotland and Herring from the cold, pristine waters of the Bay of Fundy in Nova Scotia.

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Our Mission

We are an ethical organization dedicated to developing and maintaining trusted, loyal, long term partnerships with our customers, our suppliers and our employees.

Our mission is to provide sustainably sourced, high quality, nutritious seafood products at a competitive price while ensuring a profit for our customers, our suppliers and ourselves.

From our origins 70 years ago, selling the best Norwegian sardines, to our business today, sourcing the finest seafood from around the world, Crown Prince has become a leader in the US canned seafood market. Our brand name honors the Crown Prince of Norway, the source of the first product Crown Prince imported for the US market.


Our Story

Crown Prince was founded by Case Hoffman in 1948 in La Habra, California under the name of Norwegian Fish Importers. Case was a partner in a business producing orange juice under the brand name “Cold Gold”. In charge of sales, he had an employee that wanted to try selling sardines in the United States for a friend back home in Norway. Case decided to give it a try. It wasn’t until after selling the orange juice business in 1947 that Case decided to give selling Norwegian sardines a try on a full-time basis. He was very successful and in 1985 changed the name of the company to its flagship brand name, Crown Prince.

Case was joined by his son, Chairman – Robert Hoffman in 1968 as well as three of his grandchildren; President – Dustan Hoffman, and Vice President – Larry DeMarco in 1989 and Logistics Manager – Tracy Hoffman in 1992. Case retired in 1993.

Over the years, Crown Prince has added the Crown Prince Natural and Ocean Prince brands, and opened a division in Mexico selling the Crown Prince Importado brand.

Crown Prince is KETO Certified by the Paleo Foundation.

Crown Prince Logo - Certified Paleo Keto Certified by the Paleo Foundation