Halo Top is light ice cream that actually tastes like ice cream. Which sounds silly, but when Halo Top first found its way into grocery store freezers, boasting fewer calories, less sugar, and higher protein than traditional ice cream, it became the first of its kind and created an entirely new category in ice cream.
But we’ll back up a second. Why did we want to make light ice cream that tastes like ice cream. Well, it’s pretty simple: we liked ice cream so much, we wanted to eat it more. So, we created delicious, creamy light ice cream that’s 280-380 calories per pint, so we could do just that.
We started out with four delicious flavors. Luckily for us, people wanted more, and we were happy to oblige. We introduced 3 more dairy flavors, and people still wanted more. So, we released 7 more dairy flavors, then 6 dairy-free flavors…fast forward to today: we now have 25 delicious flavors, including seasonal only flavors like Key Lime Pie, Gingerbread House and Pumpkin Pie.
We hate to brag but our fans really liked our new flavors as much as they loved the original flavors. So much so, we experienced a sudden tremendous growth that both overwhelmed and excited us beyond belief (somebody pinch us, please?). In August 2017, Halo Top became the #1 selling pint of ice cream in the U.S. beating out long-term industry giants. In November 2017, Time Magazine named Halo Top one of its top inventions of the year.
Naturally, with this growth, we didn’t think it was fair to keep our ice cream only at home, so we started sharing our love for ice cream internationally. Today, we’re still working our way across the globe, one country at a time.
And finally, we created Halo Top Pops: small, delectable snack-sized ice cream pops of some of our most popular flavors so that we could continue eating more ice cream whenever and wherever we go. Some might say we have an ice cream problem, but we see it as more of a solution.