In The Raw®

In The Raw®

We’ve been making delicious, wholesome, sweeteners since 1970, so your baking and drinks are naturally a sweet success.

Cumberland Packing Corp. believes in a holistic, balanced approach to wellness that includes eating right, leading an active lifestyle, and enjoying life.

Our mission is to provide high-quality foods that help our customers and consumers achieve their wellness goals.


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In The Raw Founder

In The Raw’s Mission

Located in Brooklyn, NY, Cumberland Packing Corp. is a family owned and operated business, serving the public for almost 65 years. Their product lines underscore the important roles diet and exercise play in maintaining good health, making products such as Sweet’N Low®, helping millions of people manage their weight by sweetening food and beverages without added sugars and unnecessary calories, and the In The Raw® brand selection of premium sweeteners, enabling consumers to have versatility.

Over the years, more and more people caught on to the wholesome alternative, but it wasn’t until the late 1990’s that the real sweetening revolution really took off, and coffee houses put the little brown packets on every other street corner across America. Pretty lucky for us. Luckier still, people are always looking for more authentic options these days. So Marv and his sons, Steven and Jeff, and son-in-law, Michael, introduced Stevia In The Raw®, next came Agave In The Raw®, then Monk Fruit In The Raw®, and now Sugar In The Raw® Organic White. That’s pretty much it, but there’s plenty more on the horizon. If you want to find out more just give us a call. Or heck, stop by and say hello if you’re in Brooklyn. We’d love to meet you.

In The Raw is KETO Certified by the Paleo Foundation.