Keto Certified Nature’s Way
At Nature’s Way, we are passionate about nature. We are purveyors of truth and the preservers of ancient wellness practices. And for the last 50 years we’ve made it our mission to help others live their best life possible through our expansive line of herbs, vitamins and minerals, probiotics and homeopathic remedies. Our family of products includes trusted brands such as Alive Multi-vitamins, Umcka ColdCare, Sambucus and Fortify probiotics.
We Believe in the Power of Nature
We have always, and will continue to maintain that our products are only as good as the time-honored traditions they’re rooted in and the indigenous regions they’re derived from. Learning from the original cultivators and knowledge keepers of natural wellness practices continues to take us to far away places. It’s the only way to live up to our promise of authenticity, transparency, integrity and maximum efficacy.
You Can Trust the Leaf
When you choose us, you can always trust you’re getting the best the earth has to offer. There isn’t a place in the world that we won’t go to find you the best quality botanicals available.
In 1968, Tom Murdock, the eventual founder of Nature’s Way, desperately searched for a way to improve his wife’s health. After relying on conventional options without success, Tom took a leap of faith in traditional Native American knowledge of the healing power of plants growing near their Arizona home. As a result, his wife’s health improved and she lived another 25 years.
Tom’s quest to help his wife led to an herbal renaissance in America and the creation of Nature’s Way. By 1969, Tom was providing eight new herbal remedies. Now 40 years later, Nature’s Way is the preeminent brand of quality dietary supplements.
Nature’s Way has been at the forefront of the herbal health industry. An early leader in educating consumers and retailers on the effectiveness and safety of herbal supplements, we have always supported legislative efforts that help protect health freedoms, and are constantly striving to promote better health through the power of nature.