About Nick’s Sticks
Nick’s Sticks is named for our founding farmer and visionary Nick Wallace. It’s his vision, passion, and hard work that brings our high-quality, grass-fed beef and free-range turkey snack sticks to your home.
Raised in a small Iowa community, Nick graduated from the University of Iowa before tackling a year of culinary training. In 1998, he added “cancer survivor” to his long list of accomplishments. His battle against lymphoma sparked his interest in natural foods and drove him to change the food culture in the country. Nick is a true pioneer within the grass-fed beef and nutrient-dense food movements and is passionate about producing only the highest-quality food products.
Cattle that thrive on green grass, sunshine, and free-range living. This is the whole philosophy behind Nick’s Sticks—a straightforward, uncomplicated food that nourishes your body and soul.
Not so many years ago, a majority of the beef in the United States was produced and finished by using grass exclusively. In fact, it wasn’t until the 1950s that large feed lots and grain-fed techniques became widely popular. The grain-fed movement spread very quickly and by the 1980s, large feed lots were responsible for producing nearly 100% of this country’s beef.
The nation’s switch to grain had a strong rationale. Grain-fed techniques have neutralized many of the unpredictable variables associated with raising cattle (favorable weather, green grass, and steady pricing in the market) and significantly streamlined the nation’s beef supply chain. However, several nutritional experts now believe that this migration to grain-fed beef was not in the best interest of our nation’s long-term health. For instance, rates of heart disease and obesity in the U.S. have increased significantly during the last four decades. Many researchers believe that the timing of these two events is more than a mere coincidence.
While still a niche movement, grass-fed beef production and consumption is making a comeback.
Nick’s Sticks are KETO Certified by the Paleo Foundation.