Keto Certified Snowflakes Candy
As more consumers demand transparency in their food and shift toward healthier options, new brands and products have stepped up to the challenge and delivered. Snowflakes Candy is no different.
Realizing health conscious confections were virtually non existence, Snowflakes has helped filled the void with a unique sugar-free candy made with only two ingredients, all-natural birch xylitol (zì-li-tòl) and natural flavors.
Xylitol is a natural sweetener found in various vegetables and fruits such as strawberries, plums, raspberries, and mushrooms as well as corn husk and birch bark. It’s equal in sweetness to sugar but contains 40% fewer calories and 75% fewer carbohydrates.
This groundbreaking candy is made possible with Snowflakes’ proprietary manufacturing process which allows them to naturally harden the xylitol without using additional ingredients, which is key to Snowflakes’ mission of remaining a minimal ingredient product. But Snowflakes’ conception and uniqueness were purely unintentional.
“I noticed new companies and healthy products showing up on every store shelf except in the candy aisle,” says Kenney Joyal, owner of Snowflakes. “But at that point I didn’t know anything about candy, other than I like to eat it!”
So with no background in the food business or CPG, Joyal began to experiment in his home kitchen with natural sugar substitutes and sustainable ingredients. A few weeks later, Snowflakes was born.
They began in 2014 with five original flavors to test the market and get consumer feedback. After a few recipe adjustments, Joyal cold-called his first distributor and they bought all his inventory. “It was at that exact moment I knew we were onto something,” remembers Joyal. Snowflakes then expanded to 10 flavors in 2015 and just recently introduced a line of Snowflakes Sours.
With only two ingredients, Snowflakes claims to be the purest and healthiest sugar-free candy on the market today. They’re gluten-free, fat-free, non-GMO, vegan, and contain no soy, dairy, corn, preservatives, hardeners, fillers, or artificial colors. Snowflakes are also diabetic-friendly and the natural birch xylitol offers a myriad of oral and health benefits, including relieving dry mouth and preventing cavity causing bacteria from sticking to your teeth.
When eating Snowflakes, the xylitol creates an endothermic reaction, meaning it literally absorbs the heat in your mouth, leaving you with a cool and refreshed feeling. Snowflakes also stimulate your saliva glands and makes your mouth water. Coupling these two sensations in one piece of candy creates an indescribable effect most have never experienced.
“It’s fun to see people’s reaction when they open a tin and try Snowflakes for the first time. Like real snowflakes, no two pieces are ever the same size or shape. So you can pick out a small piece, big piece, thick, thin, whatever you want at that exact moment,” says Joyal.
Snowflakes are available in traditional flavors like peppermint, cinnamon, and lemon, and fun flavors like blue raspberry, sour black cherry, and tropical mix.