From The Founder:
Hi, I am IG, the founder of Plantraw™.
As a kid, I saw family members gaining weight and getting sick with the modern-day scourges of high blood pressure, diabetes, and heart disease.
Determined not to go there, I studied everything I could about nutrition and health–from biology in college to books, journals, and professional podcasts.
As someone who used to crave refined carbs I had to find satisfying alternatives that I could adhere to in the long run, real foods that wouldn’t make me feel deprived and wouldn’t harm my body.
For snacks, I would prepare for myself healthy treats which I couldn’t find anywhere, and I used dates instead of sugar (I never liked the aftertaste of plant-based sweeteners).
Friends and family loved my creations, kept asking for more, and were telling me that I should consider producing and selling them in stores. Since I cared a lot about health, and wanted to improve people’s lives, this was exciting feedback, and I decided to follow my newly-found passion and start this business.