According to Nielsen’s Global Health & Wellness Survey, 44% or nearly half of the people in the United States and Canada distrust what manufacturers claim on their food labels. For this reason alone, it is apparent that food manufacturers would benefit from increased transparency about the contents of their products, and from claims coming from an impartial…
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Every year, consumer trust in food products declines. According to the Nielsen’s Global Health & Wellness Survey, nearly half of the people in the United States and Canada—44%— distrust manufacturers claims on their food labels and packaging. While these statistics do suggest that there may be broader issues with our food industry, smart brands know to leverage…
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The Keto Market is growing exponentially, but it is suffering from a crisis of low product differentiation which can spell trouble for new Keto brands in the market. Keto Brands know the quality and macronutrient profiles of their products in advance, but consumers do not. While better quality, transparency, “keto food tribe alignment”, and trust…
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