Tracing back their history through their retail, pharmacy benefit management and retail clinic roots, today CVS Health is a health care innovation company that is reinventing pharmacy. CVS is now also offering grocery items to improve health, beauty, household items.
In 1978, CVS/pharmacy finds success and differentiates itself from the competition by opening small health and beauty aids stores in enclosed shopping malls. From there, the company took off by buying out other drug store companies and merging them into CVS. They were also one of the first to offer online prescription refill as well as the first national pharmacy retailer to launch a loyalty card program.