It all started when two friends walk into a New York City bar and strikes up a conversation with two Brazilian women. The friends asked what they miss most about home, and the women tell them about “agua de coco.” When they learn that the coconut water hype is real, they hatch a plan to bring coconut water to the U.S. Vita Coco® is born.
Coconut water quickly evolves from a staple in the ethnic foods aisle to a mainstay in grocery and natural food stores. Vita Coco® becomes a household name, attracting super-fans and celebrity investors that catapult the brand to stardom. Now they’ve begun to release their products worldwide with the mission to keep their ingredients healthy and stay true to their origins.