About Paleo Powder Seasonings
Born and raised in small town Texas, I entered high school eager to take on the “Friday night lights.” I was a big kid, and I found my home where big was the name of the game – the offensive line. Growing up in the Lone Star State, I loved to eat BBQ and fixin’s like all good Texans, and playing football rewarded me for having a Texas-sized appetite. After high school, I earned a spot on The University of Texas at El Paso football team. All this to say, Texas, Texas football and Texas food are a part of my DNA.
Unfortunately that DNA meant my Texas-sized appetite stuck with me even after my days on the football field were long gone. By my late 20s, I weighed more than 300 pounds, and my unhealthy eating habits were starting to have real, undesirable effects on my life. In 2010, I started doing CrossFit and quickly saw improvements in my fitness level, but I still needed to address my eating habits. I chose to follow a Paleo lifestyle in addition to being a regular at the CrossFit Round Rock box, and within a year, I lost more than 50 pounds. I had found a lifestyle that helped me drop fat and gain muscle…while still allowing me to enjoy Texas BBQ.
In fact, it was that love for Texas BBQ that led me to create Paleo Powder. I had been competing in BBQ cook-off competitions around Texas since I was 20, so I was the go-to guy when my CrossFit box needed someone to man the grill for our gym get-together. However, this time my BBQ had to be Paleo-friendly. As I looked at the seasoning blends I typically used in my competitions for flavor, I realized all of them contained MSG, gluten or some unhealthy ingredient or additive, so I was going to have make my own. Fortunately, I had learned a thing or two about seasoning from all my veteran Texas cook-off competitor mentors over the years, so I had a leg up on how to get good flavor.
The CrossFit Paleo BBQ was a success, and the owner of the gym thought the seasoning was so good she suggested I start selling it… which is exactly what I did, and Paleo Powder Seasoning was born.
To earn some “street cred” for Paleo Powder Seasonings, I started using my new seasoning in my BBQ competitions. The highest honor came in 2011 when my chicken seasoned with Paleo Powder earned second place out of more than 200 teams at the National Champion Barbecue Cookoff in Meridian, Texas.
Beyond the BBQ, Paleo Powder offered an easy way to make all the healthy meals I cooked at home taste as great as they were for me, and I was hoping to bring that same convenience and flavor to the entire Paleo community.
As the Paleo lifestyle grew in popularity, so did the demand for Paleo Powder Seasonings, but we’ve grown beyond that core Paleo market, too. Paleo Powder is simply a great tasting, versatile seasoning that offers great flavor with none of the disruptive additives found in most seasoning blends. Paleo Powder Seasoning exists to provide the average home cook, a one-stop, healthy seasoning to enhance the flavor of any dish.
With a growing demand for Paleo Powder Original, we eventually launched new blends: Paleo Powder Pink, made with Himalayan pink salt, Paleo Powder Salt Free, Paleo Powder Herbed and Paleo Powder AIP.
All of our products are Certified Paleo, Whole30 Approved and GO TEXAN.